ID.World has approached us to develop a website to bring together products for business and private customers. It was crucial to describe each solution's features in detail and include information about the eSIM marketplace, where individuals can purchase SIM cards.
We have employed different colour palettes to separate the client's B2B and B2C products. For business clients, we use a dark theme and a strict tone of voice. Meanwhile, for private customers, we use a light theme and friendly communication. CG illustrations developed by our branding team emphasise the digital nature of the services. The common grid and layout principles inherit the visual character of ID.World's logo.