Branding 
Branding
Tinkoff
Avito
2х2 Channel

Manifesto

The most important part of our approach to branding is a balance between form and function, diving deep into new challenges while remaining mindful of a product’s future users—whether they plan to interact with it over time or encounter it only once in their lives. We live in a culture of excess and people are overloaded with information. Our responsibility is to be as clear and visually simple as possible.

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Taking part in the creation of visual culture is a serious responsibility. It is important to think progressively while remaining realistic in order to create solutions that are clear today, relevant tomorrow and always easy to use.

Our principles

Multidisciplinary
branding
a
New ideas and solutions are created at the intersection of opinions and skill sets. Our team’s multidisciplinary nature lets us create deep, multifaceted answers that go beyond the surface. We work in detail with various formats both on- and offline to help branding scale easily, seamlessly fit into any given context and live organically in any environment without losing its character or integrity. Whether it’s outdoor advertising or an interface button, our multidisciplinary approach helps brings a product closer to its target audience at any contact point.
Future
thinking
б
All of our solutions are based on a detailed strategy and analytical approach, deep research, trend forecasting and work with cultural codes. This gives us the opportunity to create long-lasting designs that can attract any new audience without losing faithful customers and preserve relevance as time wears on.
Meaningful
aesthetics
в
The solution to any design challenge begins at the functional level, but in order to secure our users’ attention and love, it doesn’t matter what we do, but how. ONY’s projects would be impossible without a meaningful aesthetic. Beauty is what complements basic convenience with sense and exquisite details, making a product interesting and memorable. Our clients come to us for these solutions, and these are the products that users choose for themselves.
New ideas and solutions are created at the intersection of opinions and skill sets. Our team’s multidisciplinary nature lets us create deep, multifaceted answers that go beyond the surface. We work in detail with various formats both on- and offline to help branding scale easily, seamlessly fit into any given context and live organically in any environment without losing its character or integrity. Whether it’s outdoor advertising or an interface button, our multidisciplinary approach helps brings a product closer to its target audience at any contact point.
All of our solutions are based on a detailed strategy and analytical approach, deep research, trend forecasting and work with cultural codes. This gives us the opportunity to create long-lasting designs that can attract any new audience without losing faithful customers and preserve relevance as time wears on.
The solution to any design challenge begins at the functional level, but in order to secure our users’ attention and love, it doesn’t matter what we do, but how. ONY’s projects would be impossible without a meaningful aesthetic. Beauty is what complements basic convenience with sense and exquisite details, making a product interesting and memorable. Our clients come to us for these solutions, and these are the products that users choose for themselves.

Services

Research & Strategy
Brand Identity
Communication design
Naming
Illustration
Packaging
Guideline
CG & Motion identity
Type design
Photo & Video production

Process

Pomosch
ChoZa

Awards

28

Creative professionals

22

Years in the market

112

International and local awards

5

place among digital design studios
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Team

To create the best product, we work with the best. The ONY design team consists of strategists, creators, art directors, graphic and brand designers, typographers, CG and motion artists, and producers. Every agency project is a synergy of competencies and experience of each team member.

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