Strategy 
Strategy
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Our agency that specializes in research and strategy.

Mission

The driver behind the creation of Signal within ONY was our conviction that truly strong brands only come into existence when they are a response to a deep insight or conflict in culture or business itself.

Semiotics
Sociologists
Culturologists
Analysts
Big Data
Marketers
Trendspotters

Signal helps its clients study their audiences and cultural context, analyze the market and its growth trends, predict trends of the future, develop brand and communication strategies, build user experiences and much, much more.

Approach

Signal is a unique team of researchers and strategists that works on cutting edge of academic practice and marketing. We call this approach «DIVE DEEP»‎. The team is made up of sociologists, semiotics researchers, culture experts, big data analysts, trend spotters, brand strategies and marketing communication experts. This combination of skills gives us the ability to study the contexts in which our clients’ companies exist at the finest levels of detail in order to create brands and strategies for them that are relevant today—and will stay that way tomorrow.

Services

Work experience

FinTech

Rosbank, 

SPB Exchange, 

Tinkoff, 

Alfa Bank 

FMCG

Nike, 

Zolla, 

Lime

Retail

X5 Retail Group

Coca-Cola

PepsiCo

Ehrmann

Culture and art

Fashion and beauty

Team

We are inspired by cultural and technological changes, our knowledge tool is research and empathy, our transformation's tool is design. We help companies develop in a digital environment, make products more accessible and services more convenient.

Let's create something new together. Fill out the Brief.