Your Journey. Level.Travel

Level.Travel is a service that enables online booking of trips and hotels. Flexibility is the major advantage of the platform: you can choose the type of holiday or trip, a unique combination of flights and accommodation, and the type of flight on a tour. It was essential for us to show that Level.Travel is not an ordinary travel agency but a digital service. The new visual style emphasises that holidays can be planned quickly, easily and without unnecessary actions.

The concept is based on travel magnets — a symbol of personal experience and vivid memories. This image keeps the focus on one's emotions and reflects the idea that it is possible to assemble and combine different types of trips like magnets on a fridge. The branded magnets work as 2D icons in the interface. While in communication, they acquire volume and tactility, turning into emotional illustrations.

The primary brand colours are lime and orange. They refer to the cheerful travelling atmosphere, creating a bright sunny mood. The palette conveys the sensation of lightness and energy that awaits users on a trip.

The travelling seagull remains the central symbol of the brand. Previously, it appeared only in advertising materials, and now it has taken its place in the brand logo.

The functional grotesque of ONY One emphasises the simplicity of the service. Specifically designed for the digital environment, it works well within the app and in image communications on a greater scale.

The Level.Travel style is light, bright and modern. It reflects the emotions that accompany travelling and emphasises the convenience of the platform. This visual style is a way to tell that every journey is personal, and the service understands this.