Maytoni. Light and function

The company has approached us with a request to develop a prototype and design of an online shop that would bring together the three key series of the brand: decorative, outdoor, and architectural lights.

The homepage occupies just one screen and immediately highlights these three areas. Each of them is represented by its own visual image, which is updated with the release of new collections.

The website architecture allows users to gradually explore the company's products without overwhelming them with information at each step.

The catalog is structured like a magazine, featuring regular product listings and highlight sections. The overall rhythm is maintained through functional footnotes, which are seamlessly integrated into the flow without disrupting the aesthetic, while providing information on delivery conditions, specific product details, and technical specifications.

The product page is flexible and customizable. The interface allows for combining technical parameters, setting up the gallery (from a single photo to video previews), and switching between specifications and narrative content. The same template reveals both the functional and decorative aspects.

The shopping cart — as the final step — gains a unique communication style with its switch to a dark background. We dim the lights, encouraging the user to review every decision — without rush, in slow mode.

The inner pages follow the same principles: a strict modular grid, clean white space, and calibrated typography. Yet the focus shifts — from function to aesthetics. This is where immersion begins: into the brand, the philosophy, the details.

We’ve created not just a showcase, but a fully functional tool for designers and architects, featuring a library of specifications, 3D models, and a visual presentation that speaks the same language as interior design culture.