YOUNOM is the line of innovative cosmetics to skin treatment. The chemical nature of every YOUNOM product is absolutely unique and individual, because it is based on the DNA-test of every particular customer. This kind of approach is a guarantee for top efficiency. It also eliminates possibility of any negative side effects. At the launch stage the product was targeted at the European market. It was distributed via the subscription model. As soon as the customer was about to run out of a particular treatment, the new portion was delivered right away. We were in charge of developing video, that would explain how the whole system works.